Gone fishing
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This project for MR Baits was a very nice one. I was relatively free handed in doing a brand logo for them. So I took the first names of the founders. Which goes by Michael and Robert and integrated it into the logo.
Catch & release
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I played a lot with forms and shapes and went quick with a hook, a fish, and their initials. Due to the fact that this small company produces fishing baits, the logo combined everything beautiful together.
Recognition
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I build a strong brand identity which stands out in the world of fishing and has good contrasts. That makes it is easy to recognize no matter what size it fits in. I used no font here, the initials are made from scratch.
